CLIENT BRIEF

Syska, the trailblazing innovator of the Indian LED Lights industry, made a strategic decision to expand its reach into the personal and grooming accessories category. This move aimed to capitalize on Syska's robust sales infrastructure and prowess in product innovation. The client's directive was clear: focus on the dynamic youth market for these products while ensuring alignment with the established brand personality that Syska has cultivated in the LED lights market.

IDEA & EXECUTION

After a thorough selection process, we chose Sushant Singh Rajput as the perfect ambassador for Syska's personal and grooming accessories. The creative strategy aimed to project confidence and vibrancy, perfectly aligning with the values cherished by the youthful target audience.

Films: Watch Here | And Here

Syska had meticulously crafted its brand personality as a reliable innovator, with Irrfan Khan embodying this persona in the LED Lights segment. In personal and grooming accessories, we chose a brand ambassador who, though younger than Irrfan, radiated the same aura of talent and authenticity.

RESULT

Syska has firmly established its presence in the personal and grooming accessories market, building upon its reputation as a trustworthy innovator.