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When it came to branding one of the newest entrants into India's airline industry, we agreed on a name that was simple enough for everyone to understand and one that would reflect the core promise of the airline, hence the name: Flyeasy. For the colour palette we chose green and orange, quiet simply because it was different and stood out from the rest of the pack. In terms of branding and communications both in-flight and on ground, we chose a light hearted approach that was friendly, clever and fun - as flying should be. The design dynamics were extended across all collaterals as well as the initial recruitment advertisement that cleverly played on airline jargon with a symbolic eye-catching visual.

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